COMMUNITY BANK BANGLADESH'S message to the public is all in the name. To celebrate four years since Community Bank Bangladesh's founding, I worked on a campaign to capture the togetherness and trust it shares with its clients. With the slogan "4 years of Blooming Prosperity," I was tasked with designing a graphic and logo that would spearhead the marketing campaign, while maintaining a clear brand identity in terms of both aesthetics and meaning. Whether for billboards, merchandise, or social media content, the graphic had to carry forward the powerful message celebrating the past success of Community Bank.
For this project, I decided to center the design language and company message around the local flowers and the Bangladeshi youth to capture the emotion of the phrase "Blooming Prosperity." This imagery not only literally reflects the words but also metaphorically expresses the idea of growth and looking towards a brighter future. The final design of the logo blends together the blue and purple of Community Bank's brand with the orange and yellow of the local marigold flower, a symbol of pure joy, wealth, and fresh starts.
