Every FRATERNITY wants to be a big name on campus, and when over 30 fraternities are competing against each other in a struggle for popularity and recognition, a powerful brand image, especially when advertising social events, can be a game changer. For my own fraternity Phi Sigma Kappa, I lead the creative direction for the organization's brand image through event graphics and social media advertising. My goal is to express a visual personality that is recognizable and plays into Gen Z's style preference for the "modern retro" aesthetic, while staying true to the fraternity's traditions and reflecting the energy of each individual event.
